Eugen Merher sent this advert to Adidas, and they rejected it because it was not to their standard and did not portray their message and values. Without saying a word, Eugen uploaded it to YouTube, and it instantly went viral after it was viewed 10 million times and picked up by all the main news channels. We reached out to Eugen, and he said he wanted to portray Adidas’s original values which they seemed to have forgotten about before they became this money hungry company.
Adidas Rejected This Fan Made Ad And It Is Going Viral
Adidas – Break Free